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SEO Guidelines for On-Page and Off-Page Optimization

On May 8, 2015, Posted by , In search engine optimization,Uncategorized, With No Comments

SEO Guidelines for On-Page and Off-Page Optimization

To begin with, let us first understand what is SEO?

Search Engine Optimization or SEO is the term used to describe a technical process that aims to optimize your website in search engines. SEO is really of importance not only for getting targeted audiences, but it is a superb way to increase the credibility of your website and brand in the international market.

Search engine makes use of complex algorithms to identify pages and the order they show these pages in the search results. To help you top this search engine results, SEO speak to the search engine in the way it understands by providing more information about the website.

SEO has two major processes, i.e. On-Page and Off-Page SEO.

On-Page SEO

On-Page SEO can be described as settings which you can apply on the website so that it is optimized well and shows better at search engines results.

Some of the significant On-Page SEO tips include;

  1.   Get Google’s verified authorship for your websites
  2. Titles and Meta-descriptions Optimization
  3. Add HTML & XML Sitemap for user-friendly navigation
  4. Write down a suitable URL Structures for better SEO
  5. Optimizing all the internal links
  6. Create unique and error free content
  7. Apply of Formatted Texting such as h1, h2, bold, etc.
  8. Optimize your image with proper image names, image size, use of ALT tag, etc.
  9. Avoid submission of links to ‘bad’ sites or broken links
  10. Custom 404 error pages

Off Page SEO

Contrasting On-Page SEO, Off-Page SEO refers to activities that need to be done outside the limits of the webpage. This majorly includes:

Link Building – This service majorly includes Blogging, Social Bookmarking, Directory submission, Press Releases, Forums, Article submission, review writing, Photo Sharing, Video Marketing, Link Building, etc. All these services come together to create an Off-Page SEO service.

Social Media – For this you need to Sign-Up to the most popular social networking sites, such as; Facebook, Twitter, Google+, LinkedIn, etc., and create a profile of your own and stay active by making regular posting and updates on your page.
Importance and benefits of Off-Page SEO are as follows;
Search engines have been trying hard to find out new ways to display best results to the searcher. To do so, they often consider the On-Page SEO factors as described above and Off-Page SEO.
Off-Page SEO gives them a fair indication on how other websites and users identify that particular website. A website that is useful is more likely to have references or links from other websites; it is more likely to have mentions on social media pages such as Facebook Likes, tweets, Pins, +1’s etc. and it is more likely to be bookmarked and shared among communities of like-minded users.

Benefits of Off-Page SEO to website owners

A successful Off-Page SEO plan will help you generate the following benefits to website owners:

  1. Better Search Engine Ranking
  2. Improve Page Ranks in the search engine
  3. Provides you with maximum publicity

Helpful Tips to make Good SEO Strategies

  1. Create Quality Content for targeted audiences.
  2. Establish a list of good and relevant Keywords
  3. Create attractive and catchy title that is relevant to your content
  4. Build quality links that brings best business to your website


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